CC41 Fashion Utility Label in Wartime Britain

 Any vintage enthusiast who appreciates authenticity is aware of the meaning behind clothing labeled CC41. If not, this short article will educate you topically. There is a deeper meaning behind this logo.

Firstly, CC41 stands for Civilian Clothing. The 1940s featured clothes heavily influenced by WWI and WWII. This could be where the 41 number comes into play. Regardless, CC41 clothing represented styles made based on standards issued by the British government to aid war efforts, yet were not military manufactured. Goods were rationed during this time.
For menswear and womenswear, patterns were the same throughout, and fabrics like rayon and wool were cut by 25% including linen by 75%. CC41 clothing also represented quality clothing that could take wear and tear better.

 Design houses were not very excited by this standard. It limited creativity and versatility in style. This was also why the public did not care for CC41 fashion. Amongst the many standards: men's trousers, and even pockets had restrictions. Although CC41 did make clothing cheaper since they were not taxed, the public still had trouble adjusting. Eventually, by the 1950s CC41 standards were diminished. Efforts made to reduce material consumption during the 1940s did benefit the times.

CC41 is a label that evokes both positive and negative feelings toward fashion.